Gli amici, la birra, il gallo

Project /
Gli amici, la birra, il gallo

Client /
Befed

Services /
Visual Design,
Product Design,
Collateral Design

Year /
2020

Location /
Bergamo

In 1996 Befed was born from an idea that was so simple that it became extraordinary: people eating grilled rooster with their bare hands, drinking craft beer and enjoying the simplicity of being together. However, as times have progressed, those fundamental aspects have become weaker, making the brand lose its uniqueness in the market.

Therefore, there was a need to re-assert Befed’s founding values, strengthening the brand identity with a look that fits with the times.

Without erasing its legacy, we have given Befed its simplicity back. By creating a new identity marked by strong colours, an unequivocal design and an unadulterated narrative, Befed is the protagonist of its own story once again.

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