Levinsky Srl
Design Studio
Milano ©2024
Project /
Mi garba
la schiacciata
Client /
Migarba
Services /
Visual Design,
Packaging Design,
Copywriting,
Web & Digital Design,
Photo & Video
Year /
2023
Location /
Bologna
Original recipes and local products in a warm and welcoming atmosphere. In the Tuscan dialect, the name ‘Mi garba’ means 'I like it', a sincere and direct exclamation from the heart. Then the descriptor gives the full picture: ‘Migarba la schiacciata’ – ‘I like schiacciata’.
The formula is simple: a freshly stuffed schiacciata accompanied with a glass of sparkling wine, the perfect balance between tradition and style that makes an affordable bite everything but banal.
The whole concept is distilled in the brandmark: an elegant serif font stained by the stroke of a pen that evokes the old baker’s handwriting on the bread paper bags.
Migarba has two colours: an intense blue, straight from a ballpoint pen, freshened up with a warm orange that hints at the wheat fields in Tuscany.
The illustrations, made by the same hand that writes and scribbles, tell the story of high-quality fresh ingredients while also lightening the whole format up.
Project /
Mi garba
la schiacciata
Client /
Migarba
Services /
Visual Design,
Packaging Design,
Copywriting,
Web & Digital Design,
Photo & Video
Year /
2023
Location /
Bologna
Original recipes and local products in a warm and welcoming atmosphere. In the Tuscan dialect, the name ‘Mi garba’ means 'I like it', a sincere and direct exclamation from the heart. Then the descriptor gives the full picture: ‘Migarba la schiacciata’ – ‘I like schiacciata’.
The formula is simple: a freshly stuffed schiacciata accompanied with a glass of sparkling wine, the perfect balance between tradition and style that makes an affordable bite everything but banal.
The whole concept is distilled in the brandmark: an elegant serif font stained by the stroke of a pen that evokes the old baker’s handwriting on the bread paper bags.
Migarba has two colours: an intense blue, straight from a ballpoint pen, freshened up with a warm orange that hints at the wheat fields in Tuscany.
The illustrations, made by the same hand that writes and scribbles, tell the story of high-quality fresh ingredients while also lightening the whole format up.