The bottle’s old fashioned design, inspired by the brew house of Doppio Malto’s first brewery, narrates the brand’s beer crafting tradition and its convivial nature. A happy place where to create and drink a beer. 

Nine shades of shimmering labels make the identity of each single beer shine, bringing new light to the historical Italian factory.  The marker-made signature turns a rather simple and linear bottle-wrap into a genuine and spontaneous label. The handwritten typography has been thought to be the indelible signature of Doppio Malto’s beer masters - the human touch enclosed in a marker that, once again, highlights the factory’s beer crafting tradition. 

Long story short, ‘The Ultra Pop Craft Beer’ is a project with many ingredients, where opposites attract, creating an amazing energy between what it used to be and what it will be. A true story of success and new challenges to face with a smile. 

The bottle’s old fashioned design, inspired by the brew house of Doppio Malto’s first brewery, narrates the brand’s beer crafting tradition and its convivial nature. A happy place where to create and drink a beer. 

Nine shades of shimmering labels make the identity of each single beer shine, bringing new light to the historical Italian factory.  The marker-made signature turns a rather simple and linear bottle-wrap into a genuine and spontaneous label. The handwritten typography has been thought to be the indelible signature of Doppio Malto’s beer masters - the human touch enclosed in a marker that, once again, highlights the factory’s beer crafting tradition. 

Long story short, ‘The Ultra Pop Craft Beer’ is a project with many ingredients, where opposites attract, creating an amazing energy between what it used to be and what it will be. A true story of success and new challenges to face with a smile.